3dgrowth.com 3dgrowth.com - Growth

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Title: Growth
Description:Growth Home When What why How where Who Helping companies thrive in a crazy world “Grow fast or die slow” McKinsey, April 2014 We largely agree. But not all growth is good growth. Growth should be pro
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Growth Home When What why How where Who Helping companies thrive in a crazy world “Grow fast or die slow” McKinsey, April 2014 We largely agree. But not all growth is good growth. Growth should be profitable, at least at some foreseeable point in the future Growth should be sustainable, at least for some foreseeable time Growth should be based on genuinely and authentically providing value to customers Growth should offer a good return on the investment required to achieve it This kind of quality growth we like to call “thrive”. So 3D would prefer to say: “Thrive fast or die soon” 3D, August 2016 Not all companies are ready to thrive BUT THOSE THAT ARE READY ARE EASY TO SPOT Dissatisfied with current rate and quality of growth Truly believe in better before cheaper Have a scalable and (at some point) profitable business model Have big aspirations for growth and a willingness to invest to achieve it But even for these companies, thriving is tough in a crazy world Digital technologies mean that customers have more knowledge, choice and power than ever before. The way customers want to be engaged with is being totally transformed. On top of this, competitors seem to come from anywhere and everywhere – industries are being wholly disrupted at an alarming rate To stay ahead and thrive, companies must respond with rapid proposition development and superior customer engagement. Both require investment for growth. This therefore defines the battleground: can a business invest for growth more effectively than its competitors? On the surface the formula is very simple invest: Make growth investments (£/$) thrive: Acquire customers, retain and grow them. Maximise Return on Growth Investments (ROGI) offer: Provide distinct, relevant and more valuable proposition than others 2 engage: Prioritise and execute superior customer engagement 3 OPTIMISE: Measure and improve the return on growth investments 4 1 Choose: Focus on attractive markets, and understand them better than others = + + + But most businesses fall down along the way They squander their growth investment, often in many of the following ways Trying to grow on too many fronts Lacking insight on customer needs Not having a compelling and distinct story to tell Lacking relevant and valuable content for customers Having an unclear growth strategy and investment case Wasting money on ineffective and disjointed marketing and selling Missing important skills, knowledge and confidence Lacking ability to measure and improve on growth investments This is why we developed the 3D growth system INSIGHT market insight customer insight Identify best growth opportunities Know what drives customer behaviour competitive strategy engagement strategy strategy execution engagement execution Measurement execution Create content. Build capability. Implement customer engagement. Measure and optimise engagement activities in the funnel. Maximise ROGI and thrive Determine competitive position and value proposition Define optimal customer engagement activities and measures But don’t take our word for it Quinovic are experts in property care and return ”The work that 3D has completed is right on the mark. I am over the moon with the quality and content of your material, we are the beneficiary of your approach and style that provides a top of the line delivery. Congratulations on a job well done.” Ross Davey, CEO Quinovic, NZ FROM Expansion plans No professional sales model Growth ceiling for franchisees TO New positioning and story Successful digital lead generation New professional approach to selling Returning to double digit growth i2O provides smart network solutions to water utilities “I selected 3D because of the quality of the individuals in their team and their commitment to delivering change rather than just reports and outcomes rather than just training. I have gladly gone on to recommend them to others.” Joel Hagan, CEO i2O, UK FROM Revenue plateau, big expectations Growth limited by product-market fit Under performing sales & marketing TO Aligned and agreed growth strategy New investment for growth Solution sales approach and capability Achievement of sales targets NZAM is an investment management company “3D have helped us clearly understand how we can truly be relevant and valuable in the market” Andy Morris, CEO NZAM, NZ FROM Flat revenues, ambitious plans Blurred and me-too proposition Limited marketing & sales integration TO Distinct and valuable proposition Engaged team 5 fold increase in lead generation The co-founders and directors Jamie Hershon United Kingdom Jamie loves solving business puzzles. In particular, those that help good companies discover, or re-discover, their mojo. He is passionate about the power of data-driven insight to show the way. He has a business degree from Warwick (UK), and a MBA from Kellogg (US). Plus experience as an entrepreneur, leader or advisor with over 60 ambitious businesses. These range from tech start-ups, to mid market engineering companies, to large retail brands, to global banks and a lot in between. Jamie now lives near London with his Kiwi wife, two boys, energetic dog, mountain bike and skis. jamie.hershon@3dgrowth.com +44 7539 712 129 Jeremy has heaps of customer engagement design and implementation experience. He started his career with IBM, where he learnt the art of collaborative problem solving with executives. For the last 25 years Jeremy has helped more than 50 companies maximise their ROI in revenue growth projects. From the top of the funnel using digital to create interest and educate prospects, to the bottom of the funnel helping sales people problem solve and close deals. He is an expert designer and facilitator of customer centric strategies. Jeremy lives in Wellington, New Zealand with his wife. He has two daughters at school, a son at Uni, a labrador, a cat, surfboards and skis. jeremy.moore@3dgrowth.com +64 274 755 477 Jeremy Moore New Zealand 3D’s growth formula includes blending both digital and traditional customer communications. 3D works closely with Uprise, a leading digital performance agency to deliver digital strategy and execution. For more information about Uprise check out their website www.uprise.co.nz Uprise demand better digital. They know marketing dollars are precious. They’re redefining what a digital agency should do: standing up for better, provable digital marketing results. They act like marketers. They think like geeks. Sarah Holmwood Client Service Sarah is all about ensuring clients receive the best - the best strategy, the best creative and the best account management – and she delivers. She’s worked collaboratively with some of New Zealand’slargest rural companies ensuring their success – Ballance AgriNutrients, Westpac (Rural), Livestock Improvement Corporation and MSD Animal Health. Sarah lives in Wellington with her 16 year old son – the very reason she gives it her best every day. Caroline Sarfati Researcher There’s an art to successful in...

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